Customers Are Not Always Right – The Danger of Marketing

Consequently, the gospel came to be seen as – and in many churches still is – a product to be marketed in an attractive manner so as to draw as many customers to the church as possible to consume religious goods and services. Because in this business model the customer is always right, the church tends to sand off any theological edges that consumers find too rough (e.g. sin, God’s Wrath, hell).

– Driscoll, Mark and Gary Breshears, Vintage Church: Timeless Truths and Timely Methods, Crossway Books, Wheaton, IL, 2008, p. 52