Like every consumer product, the new evangelical theology is always advertising itself – and advertising is always about how great it is to be experience the product that is being advertised. No advertiser ever lets on that there’s deep suffering in the world and that it might be your job to participate in it. And so the promises of Christ, which are for our comfort and encouragement, become advertising slogans that we have to live up in order to keep our image as Christians – as if to say, “Look at me. I’m living the victorious Christian life, as advertised!” Our Lord promises abundant life (John 10:10), so if your life doesn’t look very abundant these days, you have to wonder what’s wrong with you.
– Phillip Cary
as quoted by Tchividjian, Tullian; Glorious Ruin: How Suffering Sets You Free; David C Cook Publishers, Copyright 2013, Kindle Edition, page 88-89