Capitulation to the Culture of Marketing is Not a Means of Grace

Invoking a by now faded ad from an Oldsmobile commercial, the president of a large confessional denomination recently said, “This is not your father’s denomination.”  So much for God’s promise to be the God of the fathers and their children after them.  For a faith that is passed along “from generation to generation,” capitulation to the culture of marketing is not a means of grace – the new creation breaking into the  old – but a means of surrender to this passing age.

Horton, Michael; The Gospel Driven Life: Being Good News People in a Bad News World; Baker Books; Grand Rapids, MI; Copyright 2009; page 195


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