The idea of holiness is so central to biblical teaching that it is said of God, “Holy is his name” (Luke 1:49). His name is holy because He is holy. He is not always treated with holy reverence. His name is tramped through the dirt of this world. It functions as a curse word, a platform for the obscene. That the world has little respect for God is vividly seen by the way the world regards His name. No reverence. No awe before him.
– Sproul, R.C., The Holiness of God, Kindle Edition, Tyndale House Publishers, Carol Stream, Ill, Copyright 1985